Blog

Voice search is gaining in importance at lightning speed, requiring an adapted SEO approach. People search via voice differently: longer, more local and in query form. For SMEs and self-employed people, it is crucial to optimise with natural language, long-tail keywords, fast load times and local visibility in 2025. This will increase your chances of being the answer to voice search queries.

In a cookie-free world, trust with Google is built through other signals, such as quality content, strong backlinks and a good user experience. For SMEs and independents, this means investing in transparent SEO, valuable content, technical optimisation and local visibility. Without cookies, it's more than ever about real relevance and authority.

Even in the AI era, link building remains essential for SEO. Google values context, relevance and natural backlinks more than ever. AI makes it easier to spot spam, but also provides opportunities to find smart linking opportunities. For SMEs and independents, the focus is on quality, local collaborations and authentic content. Sustainable, human link building remains the key to online growth in 2025 and beyond.

In 2025, SEO without link building is no longer effective. Strong content remains important, but without relevant backlinks, your visibility remains limited. Link building strengthens your online authority and increases your chances of higher rankings. So combine valuable content with a smart link strategy for sustainable growth and competitive advantage.

Local citations and business listings will continue to be crucial for local SEO in 2025. Listing your business details consistently on trusted platforms strengthens your visibility, builds trust with Google and potential customers, and attracts direct traffic. For SMEs and the self-employed, they are the solid foundation of a successful local online strategy.

Link building today is about quality, relevance and strategy - not simply collecting or buying links. This blog debunks persistent myths and teaches you how modern link building really works: through strong content, relevant collaborations and a diverse backlink profile. Results take time, but ensure sustainable SEO growth.

For multilingual websites, link building is essential to rank internationally in Google. Success requires local backlinks, tuned content per language and a natural mix of link types and sources. Think strategically about your domain structure, work with local partners and optimise your content and link profile per region. This way, you increase your visibility in every country where you are active.

Link building is essential for web shops that want to score in Google and sell more. Quality backlinks increase your visibility, authority and trust among customers. Focus on relevant partners, strong content and a varied link profile. Avoid cheap link tricks and measure your results. This is how you build sustainable growth and more conversion, step by step.

An SEO competition analysis shows how your website scores compared to other companies. By comparing keywords, backlinks, content and technology of your competitors, you will discover where you are missing opportunities. This allows you to sharpen your SEO strategy and work towards better visibility, more traffic and digital growth.

Domain authority indicates how strong and trustworthy your website is to Google, and helps determine your visibility in search results. Local SMEs and independents can also build their authority by creating strong local content, gathering backlinks through partners and local media, and optimising their website technically. Combine that with a consistent online presence and regular SEO analysis for sustainable growth.

Guest blogging will remain relevant for SEO in 2024, if used correctly. It's about quality, relevance and real added value for the reader - not about scoring links quickly. Write valuable content for trusted, targeted platforms while building your visibility, authority and network. Avoid spammy practices and focus on long-term relationships.

Core Web Vitals help determine how well your website ranks in Google. They measure loading speed, interactivity and visual stability. For SMEs and the self-employed, they are crucial: poor performance costs you visitors and turnover. Tools such as PageSpeed Insights show areas for improvement. Combine technical optimisation with strong content and link building for maximum SEO impact.