300% Increase in Organic Traffic

Customer case: Saferoads

Saferoads.be, an organisation specialising in offering the mandatory road safety return ticket, faced a challenge: generate more online visibility and increase their organic traffic.

Within eight months, we managed an impressive 300% growth in organic traffic together, with more than 2,700 new users in August alone.

Exit situation and Main Challenges

When Saferoads came to us, there were a number of obstacles standing in the way of growing their organic traffic:

Low organic traffic: The website attracted only a limited number of visitors through search engines, resulting in low conversions.
Little keyword visibility: Important keywords related to road safety were not in Google's top 10.
Competitive pressure: Other players in the industry dominated the search results, making it difficult to stand out.
Unused technical SEO opportunities: The website had technical limitations, such as slow load times and non-optimised meta tags.

Saferoads' goal was clear: a substantial increase in organic traffic, higher rankings for relevant keywords, and ultimately more sales through the website.

Our approach:

1. Thorough SEO audit

We started with a thorough analysis of the website and the market:

Identify technical SEO issues, such as broken links, slow load times and missing meta tags.
Gain insight into competitors' keywords and strategies.
Creating a list of relevant keywords that directly match the target audience.

3. Technical Optimisation

We brought the technical basics of the website in order:

Optimising load time through compression and caching.
Improving mobile usability.
Adding structured data (schema markup) to increase the likelihood of featured snippets.

5. Monitoring and Analysis

Using tools such as Google Analytics, Ahrefs and others, we closely monitored the website's performance. This allowed us to make quick adjustments and refine the strategy where necessary.

2. Content strategy

To improve keyword visibility, we created a series of high-quality content:

Blog articles: Informative blogs on road safety, products and tips, focusing on frequently asked questions.
Landing pages: Specific pages focused on products and solutions with keyword optimisation.
Rewriting existing content: Improving existing pages with relevant keywords and better structure.

4. Link building

We ensured quality backlinks by collaborating with industry-related websites and blogs. This strengthened Saferoads' domain authority and improved its position in search results.

Impressive Results and Growth

The results were stunning and show what a targeted SEO strategy can achieve:

300% Growth in Organic Traffic Within eight months, organic traffic to Saferoads.co.uk increased by a whopping 300%, resulting in more than 2,700 new users in August.

2. Keyword dominance Many of the most important keywords reached the top 3 of Google, which increased visibility and clicks.

3. More Relevant Visitors The increase in traffic consisted mainly of relevant users interested in Saferoads' products and services.

4. Sustainable Growth Strategy The combination of technical optimisations, content creation and link building has laid a solid foundation for continued growth.

A Personal Success Story:The Road to Online Growth

Working with Saferoads shows the impact of a well-thought-out SEO strategy. Thanks to our approach, Saferoads not only saw their organic traffic grow dramatically, but also strengthened their position in the market.

With an increase of 300% in organic traffic and top positions in Google, Saferoads can confidently continue to build on their online success.

Are you also looking for an effective way to increase your online visibility? Contact us and find out how we can take your business to the next level.

Let's build your brand together