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SEO, or search engine optimisation, is a set of techniques used to improve a website's visibility in search engines such as Google.

The goal is to rank higher in search results for relevant keywords so that more people find your website. SEO is important because it attracts organic traffic to your website without having to pay for ads. Not only does this help you increase your reach, but it also builds trust with visitors because they find your website naturally.

SEO is a long-term strategy and the results vary depending on several factors, such as competition, the current state of your website and the chosen strategy.

Generally, you can expect the first visible results within 6 to 9 months of implementing SEO techniques. However, this does not mean that you will already be on the first page of Google at that point; the process can take more time. Patience and consistency are important, as SEO efforts often become increasingly effective over time.

SEO (Search Engine Optimisation) focuses on optimising your website for organic search results, which means receiving traffic without paying for ads. SEA (Search Engine Advertising), like Google Ads, is search engine advertising where you pay for every click on your ad.

SEO offers long-term benefits and does not require continuous payment, while SEA brings immediate traffic but incurs costs. Both can go well together: SEA delivers quick short-term results, while SEO helps build sustainable online visibility.

Choosing the right keywords starts with researching what your target audience is looking for. Tools such as Google Keyword Planner or SEMrush can help find popular keywords relevant to your industry. It is important to use a mix of short, general keywords and longer, more specific search terms (long-tail keywords).

Focus not only on search volume, but also on search intent: what do users want to find? Try to choose keywords that match your target audience's questions or problems and make sure they are naturally incorporated into your content.

On-page SEO refers to all the optimisations you do within your own website to rank better in search engines. This includes optimising texts, titles, meta-descriptions, images and the technical structure of the website.

Off-page SEO, on the other hand, deals with external factors that affect your ranking, such as getting backlinks from other websites. Both forms of SEO are important for improving your online visibility: on-page optimisation makes search engines understand your website better, while off-page SEO gives your website more authority.

Backlinks are links from other websites that point to your website. They act as a kind of recommendation and help search engines determine how reliable and relevant your content is. The more quality backlinks you have from reliable websites, the better your chances of ranking higher in search results.

Getting backlinks is an important part of off-page SEO. However, it is important to focus on quality rather than quantity; a single backlink from an authoritative website can be more valuable than dozens of links from unreliable sources.

It is certainly possible to do SEO yourself, especially if you are willing to invest time in learning the basics. There are many online resources and tools available that can help you get started. However, SEO is an ever-changing field that requires technical knowledge and experience to be truly successful. An SEO expert can help you develop an effective strategy, avoid mistakes and stay abreast of the latest trends. For complex projects, it is often wise to hire a professional.

There are many factors that affect your SEO ranking, but some of the most important are: the quality of your content, the use of relevant keywords, the speed of your website, its usability on mobile devices, the structure of your website and the number and quality of backlinks. Search engines also look at user experience, such as how long visitors stay on your website and how many pages they visit. By optimising these factors, you can increase your chances of appearing higher in search results.

You can measure the performance of your SEO with tools such as Google Analytics and Google Search Console. With these tools, you can see how much organic traffic you receive, which keywords you score on and how users behave on your website. We provide you with an overview of the keywords and their positions in Google. We will then report these to you each time from the 4th month onwards.