BL Beauty Salon Marketing

Customer case BL Beauty Salon

BL Beauty Salon is a recently launched website that focuses on beauty treatments and provides customers with an overview of high-quality services in the region. Like many new businesses, BL Beauty Salon faced the challenge of increasing their online visibility and attracting organic traffic to the website.

Thanks to a strategic collaboration with our team, BL Beauty Salon achieved an impressive growth of 135.6% in daily visitors within six months.

Exit situation and Main Challenges

At the start of our collaboration, BL Beauty Salon's website had low organic traffic and limited search engine visibility. Some of the problems we identified:

The website was hardly indexed by search engines.
There was no clear focus on keywords related to beauty treatments.
Competitors with a strong online presence dominated the search results.
The website's structure and content were not optimised for SEO.

BL Beauty Salon wanted to attract more customers through online searches, increase bookings and take a leading position in the local beauty industry.

Our approach:

1. Thorough SEO audit

We conducted a comprehensive analysis of the client's existing website and SEO profile. This included:

A technical SEO audit to identify problems such as slow load times and missing meta tags.
Analysis of competitors in the beauty industry to identify opportunities and threats.
Identification of relevant keywords that were both locally and broadly searched for by the target audience.

3. Local SEO focus

As BL Beauty Salon focused on a specific region, we implemented local SEO strategies, such as:

Optimising Google My Company profiles.
Integrating local keywords such as "beauty treatments in Antwerp."
Encouraging customers to leave reviews, contributing to a higher ranking in local search results.

2. Tailor-made SEO strategy

Based on our audit, we developed a plan that focused on:

Content creation: Writing blogs, landing pages and FAQ sections with keyword-rich content that responds to customers' needs.
Technical optimisations: Improvements in website architecture, mobile-friendliness and speed.
Link building: Obtaining quality backlinks from relevant websites to strengthen BL Beauty Salon's authority.

4. Monitoring and adjustment

Throughout the collaboration, we continuously monitored the website's performance with tools such as Google Analytics and Ahrefs.

Based on this data, we adjusted the strategy to maximise results.

Impressive Results and Growth

The results speak for themselves:

1356% Increase in Daily Visitors
BL Beauty Salon's website saw explosive growth in visitor numbers. Before the partnership, the site received an average of only a handful of visitors per day. Within six months, this grew to an impressive daily average, as shown in the chart.

2. Improved keyword ranking
Many key keywords reached a top-10 position in Google, causing a significant increase in organic visibility.

3. More Bookings and Revenue Growth
Due to increased website traffic, BL Beauty Salon received more enquiries and bookings, which directly contributed to revenue growth.

4. Better Online Reputation
Thanks to strategies for local SEO and gathering positive reviews, BL Beauty Salon became a leading name in the region.

A Personal Success Story: How BL Beauty Salon Grew to Online Success

The collaboration between BL Schoonheidssalon and our team shows how a targeted SEO strategy can deliver impressive results, even for new businesses. Through technical optimisations, relevant content creation and a focus on local search results, BL Schoonheidssalon managed to stand out in a competitive market.

The 135.6% growth in visitors not only shows the strength of our approach, but also highlights the value of investing in SEO to achieve sustainable online growth.

Are you also looking for a strategic partner to increase your online visibility? Contact us today and find out what we can do for your business.

Let's build your brand together